Sixteenth-Century Advertising

December 22, 2008

I have been reading The Sick Man’s Salve by Thomas Becon. Composed in the reign of Edward VI and going through eleven editions by the turn of the century, it was one of the most important Protestant Ars Moriendi in English. Poor Epaphroditus lies dying and is comforted and encouraged by a number of friends. The book is a rather prolix account of their conversation. One of the characters is a minister called Philemon. Twice he asks for one of the others to hand him a copy of a book called The Flower of Godly Prayers so that he can read out one of the prayers. By coincidence The Flower of Godly Prayers is an earlier work by…Thomas Becon.

Advertisements

One Response to “Sixteenth-Century Advertising”


  1. That’s amusing.

    Thanks!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: